Privacy Policy (GDPR)

Personal Data Collection upon Purchase

To enter into an agreement with us, we require the following information:

  • Name

  • Address

  • Mobile phone number

  • Email address

We register your personal data for the sole purpose of delivering the goods to you. The personal data is registered with Happyhot and stored for five years, after which it is deleted. When personal data is collected via our website, we ensure that it is always done with your explicit consent, so that you are informed of exactly what information is collected and why.

This also implies: We send marketing via email to private individuals based on explicit consent (e.g., via subscription to our newsletter). For marketing communications to companies and potential partners, we apply a "legitimate interest" assessment, which you can read more about under the section "Marketing and Business Relations (B2B)" below.

Data Processing and Security

We collaborate with a number of other companies that store and process data. These companies process information solely on our behalf and may not use it for their own purposes. We only work with data processors within the EU or in countries that can provide your information with adequate protection.

You have the right to be informed about which information we process about you. If you believe the information is inaccurate, you have the right to have it corrected. In some cases, we are obliged to delete your personal data if you request it. This could be, for example, if your data is no longer necessary for the purpose for which it was originally intended. You can also contact us if you believe your personal data is being processed in violation of the law at: mail@happyhot.dk.

Your personal information is only accessible to authorized personnel within our company. Credit card information is encrypted. We do not store your credit card details. If you enter your email address or mobile phone number, you agree that we may contact you via email or SMS with information regarding your order. Please note that you accept our privacy policy ("processing of your data") when using this website, including our use of cookies.

Marketing and Business Relations (B2B)

In addition to information collected during a purchase, we also process personal data to establish and maintain business relationships with potential resellers and partners.

  • Data we process: Name of contact person, job title, company name, work email, and work-related phone number.

  • Purpose: To provide information about our reseller program, our products, and potential collaborations deemed relevant to the recipient's professional role.

  • Legal basis: Legitimate interest. We have assessed that our legitimate interest in marketing our products to relevant companies outweighs the individual's interest in the protection of their personal data, given that the contact occurs in a professional context and that we offer an immediate and free opportunity to object to further communication.

  • Retention period: We store your information as long as we assess there is a mutual business interest, or until you request to be unsubscribed. If you decline a collaboration, we store your email address on a suppression list to ensure we do not contact you again in the future.

  • Recipients: The information is handled internally by Happyhot and is only shared with service providers acting as data processors (e.g., cloud storage services and CRM tools).